Geoff Girot, and how the business started

How it started

Geoff spent years working for other tree and landscape companies before he helped his friend James build DFW Tree Trimming. They grew it past a million dollars a year in sales, and when it sold at the turn of 2014, Geoff put what he made into his own equipment and opened North Dallas Tree & Sod.

Grass came out of the tree work. Trimming trees kept putting the crew in yards where the lawn underneath was dying, and replacing it was the obvious next job. Around here it is a steady one: yards are small, neighborhoods and city codes require trees in them, and as those trees grow, the lawn underneath eventually has to change to something that handles shade.

What we do

We are a full-service landscape company, but sod and trees are what we specialize in and what most people call us for. Around them we do the work those jobs keep turning up: drainage and grading, patios and walkways, retaining walls, fencing, beds and low-voltage lighting. Most of it is for homeowners, along with work for several HOAs.

There is no sales department. Geoff comes out, looks at the yard with you, tells you what he thinks is actually wrong with it, and gives you a number. Hardscape gets designed on site with you, not picked out of a catalogue. Then he is there when the crew works.

Why people call him Jeff

Because that is how it is pronounced. Geoff with a G, said like Jeff. Roughly half the reviews spell it the second way, which is worth knowing if you are searching for him.

The company gets the same treatment — some customers write North Texas Tree & Sod rather than North Dallas. Same business, same phone number, same Geoff.

How we work

1. We diagnose before we quoteIf your grass keeps dying, something is causing it. Shade, drainage, the wrong variety, or watering. We work out which before we sell you turf that would die the same way.
2. We look at the whole yardYou might call about one pallet of grass. If the tree over it needs thinning, the fence needs staining or the water has nowhere to go, we will tell you — and what gets done is your call.
3. We tell you when the cheaper fix is the right oneSometimes thinning a canopy fixes the lawn and you do not need sod at all. We would rather say so and keep the customer.
4. You pay when it is doneNo money down. You walk the job with us before you settle up. That has been the policy since 2014.

In the community